CEAg Talks Episode 8: Manage It Like Widgets and Market It Like Toothpaste

Karen E. Varga By Karen E. Varga|April 29, 2024

Jim Kras, CEO of Edible Garden, a greenhouse operation that both owns its own state-of-the-art greenhouses and works with contract growers, has taken a different approach to production and analytics. He explains why approaching the growing and shipping processes with a manufacturing mindset and data analysis has made the difference for Edible Garden.

Watch the full YouTube video clip below.

Watch all episodes and stay tuned for more CEAg Talks where we go inside the minds of the leaders in controlled environment agriculture.

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As Content Lead for CEAg World, Karen is your guide through topics from global macro influences to business best practices to marketing, from the grower to the final consumer. See all author stories here.