Center for Horticultural Innovation Unveils New Brand Identity, Biophi
September 22, 2025 
Biophi’s new identity is centered on the idea of “growing possibilities”—inspiring future-forward solutions that benefit growers, suppliers, and the industry as a whole. | Photo courtesy of Biophi
Center for Horticultural Innovation, a leader in horticultural research and development, announced a complete rebrand with a new name, Biophi, to reflect the organization’s evolution and growing role within the CEA industry on Sept. 18.
Biophi’s new identity is centered on the idea of “growing possibilities”—inspiring future-forward solutions that benefit growers, suppliers, and the industry as a whole. The new identity captures Biophi’s role as a forward-looking partner for the horticultural industry—analytical yet hands-on, pragmatic yet creative—reflecting its commitment to getting real-world solutions to market faster.
Founded in 2020, Biophi is a horticultural innovation hub dedicated to advancing research and development in CEA. With its applied research and industry-led collaborations, Biophi positions itself as the go-to partner for growers and suppliers alike—bridging research and application to transform challenges into scalable solutions.
“Adopting the Biophi identity allows us to better represent who we are today: a collaborative hub accelerating horticultural innovation,” says Matt Korpan, executive director of R&D Operations at Biophi. “This refresh tells our story as a future-facing problem solver, empowering growers and partners with real-world solutions.”
