Gotham Greens Adds Chief Commercial Officer and Expands Retail Sales Organization
New Chief Commercial Officer Natalie Barber Halpern (L) and products from the Gotham Greens portfolio (R). | Gotham Greens
Gotham Greens has announced a series of strategic investments to accelerate the company’s next phase of national growth. Following the appointment of Craig Stevenson as CEO earlier this year, the company has now named Natalie Barber Halpern as chief commercial officer (CCO) and is expanding its retail sales organization through a new partnership with C.A. Fortune. Gotham Greens’ retail sales have grown 18% year-over-year across a portfolio that includes packaged salads, herbs, salad kits, dressings, dips, and cooking sauces.
Halpern joins Gotham Greens as the company’s first CCO. She will lead Gotham Greens’ efforts to deepen retail partnerships, strengthen the brand, and launch innovation across its expanding portfolio of fresh consumer packaged goods products. Halpern brings extensive experience scaling consumer and wellness brands, with a proven track record of driving commercial growth and category leadership. Most recently, she led the U.S. Advil business at Haleon, with prior roles across Centrum and Caltrate vitamins and Sensodyne and Parodontax toothpastes.
Additionally, Gotham Greens is teaming up with C.A. Fortune to expand its national sales capabilities and accelerate distribution across key accounts. C.A. Fortune will manage headquarters sales nationally, supported by its national in-store team and its integrated marketing, insights, and digital commerce capabilities.
Together, these moves reflect Gotham Greens’ broader investment in the people, partnerships, and capabilities needed to scale its business nationally and unlock the full potential of its growing portfolio.
“Gotham Greens has already built something few companies and brands in this industry can replicate: a national network of greenhouses, established retail partnerships, a trusted brand and a fresh food platform that extends well beyond leafy greens,” said Stevenson. “With the addition of Natalie and C.A. Fortune to the Gotham Greens team, we’re better positioned than ever to expand distribution, drive velocity and household penetration, and deliver long-term profitable growth across our portfolio.”
