Oishii Announces $150 Million in New Financing to Scale Strawberry Farms
Photo: Tortuga AgTech
Oishii has announced the first closing of $150 million in Series C financing led by SPARX Asset Management Co., Ltd., with participation from Nomura Real Estate Development Co., Ltd., MISUMI Group Inc., Mizuho Bank Ltd., and others.
Despite cooling interest in the vertical farming sector at large, Oishii has expanded its distribution across 18 states, launched in Toronto as its first international retail market, introduced new retail formats and product offerings, and is now advancing its R&D capabilities in Japan through the development of its Open Innovation Center in Tokyo.
Following the acquisition of Tortuga AgTech in 2025, the company expanded its capabilities with additional harvesting robotics and engineering expertise. Earlier this year, Oishii also announced a strategic partnership with MISUMI Group Inc. to support its growing automation and manufacturing needs across the U.S. and Japan.
“When we chose strawberries, we knew we were selecting one of the hardest paths in indoor farming,” said Hiroki Koga, co-founder and CEO of Oishii. “They require precision at every stage, from pollination and harvesting to freshness and shelf life, and there were moments along the way where solving one challenge revealed the next one underneath it. This funding marks a new phase for Oishii as we scale what we’ve built, with deeper confidence in the decisions we’ve made and the role we can play in bringing high-quality produce to more people.”
With the first closing of Series C financing, Oishii plans to increase production capacity, advance robotics integration, expand farm infrastructure, and develop new product formats within its Smart Farm model, while continuing to invest in R&D and innovation capabilities across the United States and Japan.
Oishii has raised a total of $370M since its founding in 2016.
For more information on additional financing measures, company milestones, and plans to scale its vertical farming technology, please read the full press release here.